Mature woman looking confidently at camera

Ageism Awareness Day 2022

Ageism Awareness Day is an opportunity to draw attention to the existence and impacts of ageism in Australia.

Last updated: 20 September 2022

‘Ageism: End It’

Ageism is a highly accepted form of prejudice in Australia and alarmingly on a global scale 1 in 2 people are ageist. That’s half of the world’s population that hold negative attitudes about ageing and older people. In Australia, we’re leading the world in learning how to end ageism, but we still have a long road ahead in changing social attitudes. We need to work together to combat ageism in Australia. Ageism is highly tolerated, but it shouldn't be. So, it’s time to say yes to ageing and no to ageism. It’s time to end ageism.

How do we take part?

Ageism Awareness Day will be held on 7 October 2022. It is centred around the UN's International Day of Older Persons which occurs every year on 1 October. The activities on the day will support the growing social movement to shift attitudes towards older age and older people and provide resources and tools to take action to end ageism. We are asking you to get involved in this movement by using the EveryAGE Counts resources and taking part in activities such as hosting or attending a Snakes and Ladders themed gamed event, to learn about how you can challenge ageism and dismantle its impacts. The Snakes and Ladders of ageism game is custom designed as a way to bring to life to the negative impacts of ageism (snakes) and positive actions that can help to end ageism (ladders).

Register to host an Ageism Awareness Day Games Event

Put your game face on and get ready to have some fun! All hosts will receive an organisers' pack via post, and we'll provide you with an organising plan, materials, and a custom made Snakes and Ladders board game to play at your event. Click here to register your interest in hosting a games event and we'll be in touch with more details shortly.

Attend the Ageism Awareness Day Online Launch Event

EveryAGE Counts will be hosting an online launch event and we’d love for you and your guests to join us! This is a great opportunity to be involved even if you are not able to host or attend an event. Register here and stay tuned as further announcements will be released shortly.