Ageism is one of the most common, yet least recognised, forms of discrimination. It can appear in everyday life — in jokes, at work, or in how people of different ages are portrayed in advertising and the media.
Tweed Shire Council Mayor Chris Cherry said it was time the Tweed took a stand against ageism and learnt how to call it out.
“The issue is particularly important in the Tweed, which has one of the highest proportions of older residents in New South Wales. With such a large share of our community aged over 55, challenging ageism is about supporting the wellbeing, participation and contributions of thousands of local people.”
“Ageism doesn’t just affect individuals — it shapes attitudes, limits opportunities, and influences everything from health outcomes to workplace participation. By naming it and challenging it, we can create a more inclusive Tweed where people of every age are respected and valued,” Cr Cherry said.
Council will host a free public event Challenging Ageism Together featuring keynote speaker Joanna Maxwell (former Age Discrimination Director at the Australian Human Rights Commission), alongside local experts and community voices.
The event will include panel discussions, opportunities to share lived experiences, and practical strategies for challenging ageism in everyday life.
Morning tea and refreshments provided. Free event. Bookings essential.