Joining GPs in the fight against ageism: a practical clinical guide

Ageism leads to significantly worse mental and physical health outcomes, wellbeing, life satisfaction and longevity.

Published: 1 September 2025
  • national
  • 1 September 2025
  • Medicine Today

To address ageism in clinical practice, GPs can adopt several practical strategies, such as fostering professionalism and self-awareness, identifying internalised ageism, and offering targeted counselling.

Ageism is rampant across society and health care and has been for some time, leading to significantly worse mental and physical health outcomes, wellbeing, life satisfaction, and longevity.

Factors that mediate the adverse effects of ageism include:

  • structural factors such as underdiagnosis and undertreatment of older people with reduced access to healthcare and treatment

  • individual patient factors including health-associated behaviours, such as failure to engage in preventive or health-promoting behaviours and nonadherence with healthcare treatment and recommendations

  • psychological factors such as integrating the negative stereotypes of ageing into self-image, which in turn affects both mental state and performance.

Practical clinical strategies that GPs can use to battle ageism in practice include:

  • demonstrating professionalism and insight

  • screening for self-ageism

  • providing ageism counselling

  • advocating for older patients

  • avoiding acute hospitalisation

  • maintaining vigilance for elder abuse