Photo of a mature woman on a yellow background

Old is Beautiful

The #oldisbeautiful campaign is an initiative developed by Celebrate Ageing, a not-for-profit combatting ageism and building respect for older people.

Published: 18 October 2023
  • vic, national
  • 18 October 2023
  • Celebrate Ageing

The ageist view that beauty is limited to youth is harmful to older people and society more broadly.

It disrespects and socially isolates older people and erodes self-esteem, health, and wellbeing. It also robs those who are not yet old of an optimistic pathway for their ageing and hope for their future. 


The #OldisBeautiful project involves workshops with older people to explore what beautiful means to them and to document these meanings in word and portrait photographs. #oldisbeautiful toolkits will be available on the Celebrate Ageing Website for use across the country.

The release of Project portraits starts in VIC and will include a series of urban street posters featuring Aunty Sherree Francis.