What’s age got to do with it branding

What’s age got to do with it?

A snapshot of ageism across the Australian lifespan

Last updated: October 7, 2021
  • national
  • October 7, 2021

This report identifies stereotypes, attitudes and beliefs about age that prevail in Australia, and captures some of the ways in which people in Australia understand and experience their impacts.  

The Commission’s latest report, launched this week by Age Discrimination Commissioner Dr Kay Patterson AO, has found ageism remains the most accepted form of prejudice in Australia.

Research was undertaken by the Commission in 2020 and 2021 to explore what Australians think about age and ageism across the adult lifespan. The report recommends ways we can all challenge ageist attitudes and reduce ageism.

“Ageism is arguably the least understood form of discriminatory prejudice, with evidence suggesting it is more pervasive and socially accepted than sexism or racism,”

Dr Patterson said.