The Benevolent Society, as a campaigner for older Australians, believes we must positively change thinking about ageing and what it means to be an older version of ourselves.
If we can do that, we believe we can begin to shift norms, expectations, policies and outcomes for all older people; and mobilise an holistic political response to the ‘opportunities’ - rather than the ‘threats’ - presented by our ageing population.
We are building a coalition to support a sustained, multi-platform, evidence-based advocacy campaign to tackle the issue of ageism toward older people.
This research document forms part of that campaign.
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