Every Age Counts
EveryAGE Counts is an advocacy campaign aimed at tackling ageism against older Australians. EveryAGE Counts is led by a broad-based national coalition of individuals and organisations committed to tackling ageism. The EveryAGE Counts campaign acknowledges with appreciation that The Benevolent Society was the founder and main funder of the EveryAGE Counts Campaign until 2022. The EveryAGE Counts Campaign also wishes to acknowledge with appreciation the substantial support provided by the Wicking Foundation until 2022.
Age isn’t the problem. Ageism is
Ageism, like other forms of bias, may be conscious or unconscious, but it’s still damaging for older people. Understanding it can help you if you’re treated unfairly.