Changing the conversation about ageing

For World Elder Abuse Awareness Day (WEAAD) 2025, Seniors Rights Victoria and COTA Victoria have launched the Beyond Age project, one that asks members of the community to reflect upon their lives to showcase different experiences of ageing.

Published: 14 May 2025
  • vic
  • 14 May 2025
  • Seniors Rights Victoria/COTA Victoria

As part of the project, community members will attend workshops to couple a photo from their past with one from their present. They’ll then provide advice about getting older to their younger self.

In workshops and beyond, participants will be encouraged to have conversations about respecting and preserving the dignity of older people, and to continue the campaign against ageist attitudes.

The campaign will focus on challenging ageist attitudes and promoting respect for older people. By shifting societal attitudes and emphasising the value of age, we can work towards a safer and more inclusive society for older people and combat ageism as one of the significant drivers of elder abuse.

Completed Beyond Age storyboards will be available to view inside our online exhibition. Select pieces will be part of our keystone awareness event that will be held at the Melbourne Town Hall on 10 June 2025, just days before World Elder Abuse Awareness Day on 15 June 2025.

To get involved, click on the link below.