Photo of World Elder Abuse Awareness Day materials

How the colour purple can help spread the word

Purple is the official colour of World Elder Abuse Awareness Day (WEAAD) and represents wisdom, dignity, independence, and creativity.

Published: 19 May 2023
  • national
  • 19 May 2023
  • World Elder Abuse Awareness Day

Governments, organisations, schools, employers, and community groups around Australia (and the world!) will acknowledge WEAAD this 15 June 2023 by holding webinars, morning teas, sausage sizzles, get-togethers, walks, and speaking events. Some cities will light buildings and landmarks with purple to mark the day. Individuals can take the EveryAGE Counts online pledge to stand against ageism at www.everyagecounts.org.au