Ageism, like other forms of bias, may be conscious or unconscious, but it’s still damaging for older people.
Understanding it can help you if you’re treated unfairly. Ageism harms older people. It causes distress, unhappiness, loss of dignity and respect, and loneliness. It may cause age discrimination and elder abuse. Ageism is a human rights issue.
This short video outlines what ageism is, how to recognise it, and how to combat it for yourself or others.