Using a case study involving a project on the health and well-being of older lesbian, gay, bisexual, transgender, and intersex (LGBTI) people in Australia, this study outlines the types of negative commentary received on a social media study recruitment advertising campaign, as well as outlining strategies for managing such commentary.
Andrea Waling, Anthony Lyons, Beatrice Alba, Victor Minichiello, Catherine Barrett, Mark Hughes and Karen I. Fredriksen-Goldsen (2020)
Recruiting stigmatised populations and managing negative commentary via social media: a case study of recruiting older LGBTI research participants in Australia
Using a case study involving a project on the health and well-being of older lesbian, gay, bisexual, transgender, and intersex (LGBTI) people in Australia, this study outlines the types of negative commentary received on a social media study recruitment advertising campaign, as well as outlining strategies for managing such commentary.
Andrea Waling, Anthony Lyons, Beatrice Alba, Victor Minichiello, Catherine Barrett, Mark Hughes and Karen I. Fredriksen-Goldsen (2020)