The Council on the Ageing (COTA) NSW has launched The Little Book of Good Things, an inspiring new publication that shines a light on the resilience, creativity, and energy of older Australians.
The Little Book of Good Things showcases the contributions of ordinary Australians doing extraordinary things in their communities, demonstrating that later life is a time for growth, connection, and purpose.
Recent COTA NSW research highlights why this recognition is so critical.
The 2025 Ageism in NSW report found that 62% of older people had been treated differently because of their age.
Following an incident of ageism, nearly one in three respondents (31.3%) reported reduced confidence, 30.3% avoided returning to the person or service involved, and a similar proportion said it affected their mental or emotional wellbeing. Over time, these effects deepen: 29% no longer felt valued by society, and 25.1% began to second-guess their decisions.
“These findings show that ageism is not only widespread but harmful,” Ms Yazdabadi said. “That’s why a whole-of-society approach is needed — and why retailers, employers and community leaders have such an important role to play in creating more inclusive and age-positive environments.”
Bunnings Chief Corporate Affairs Officer, Melissa O’Neill, said the company was proud to support The Little Book of Good Things and to champion opportunities for older Australians.
“At Bunnings, we see every day the experience, empathy and knowledge that older team members bring to our stores and our customers. By sharing all the great knowledge and skills built over their careers, we find our older team members often become mentors to their younger colleagues.
“Today, approximately 30% of our store team members are aged 50 and over, and 14% are aged 60 and over. We’re committed to creating workplaces where people of all ages can thrive and continue contributing to their communities,” Melissa said.