This campaign aims to tackle ageism by changing how we all think, feel and act towards age and ageing.
This toolkit is for everyone.
It will equip you with the necessary resources to learn about ageism, initiate your own conversations about this important topic in your community, organize events to raise awareness, and spread the word through social media to create #AWorld4AllAges.
Ageism refers to how we think, feel and act towards others or ourselves based on age.
Ageism is everywhere:
1 in 2 people worldwide are ageist against older people and, in Europe, more younger people report ageism than other age groups
ageism affects us throughout life and exists in our institutions, our relationships and ourselves
ageism intersects and exacerbates other forms of disadvantage including those related to sex, race and disability
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